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A brand is not just a set of words or a typeface, it is the entire offer from the environment through to the way that the offer is delivered. Our job is to convey and reinforce our clients brand in every aspect of the project. If it is not that well defined then we can help to reinforce the proposed commercial offer by supporting our client in realising their ambitions.

The environments that we design extend the offer beyond the hopes and expectations of the business to create an entire offer that exceeds the hopes and expectations of the original brief. At the heart of every good design is a concept. That concept is the key to every decision that is made, be it the way that the space is lit, the finishes that are used and the artwork and features that are incorporated.

For Top Golf it was the swish of the golf club and the way that the shaft of the club catches the light. What it reflects changes through the day and throughout the seasons. In the same way the concept drives a changing background of light that shimmers off the faceted chrome rods that weave their way from the back or the bar and over and across to the booth seating. In this way the atmosphere within the venue can adapt throughout the day and can support a variety of social events.

This simple but effective solution can be adapted to the variety of public spaces that exist across the Top Golf outlets, it is light weight and relatively simple to install. Inspiration can come from anywhere.

This was just the start of the journey to achieve the outstanding final results. It took the buy in and commitment by a number of people, from the client to the various suppliers and manufacturers to make this first idea into the reality that it is today.

The world is moving so fast both with the changes in technology and gaming legislation. We are leading this change in terms of the designs for these environments. The customer journey is all important, it is like staging a performance for a theatre. We build up the anticipation and use a variety of techniques to attract, inform and convert the customer to the game or games on offer.

Talking points and features are vital to this to reassure and delight — see what we did with The London Hippodrome Casino. We have a proven track record of delivery of new and exciting gaming based venues that are so successful that they can be rolled out to numerous sites — the new concepts for the Grosvenor G Casinos and Mecca Bingo. Ultimately it is a commercial world and value is all important.

When refurbishing existing venues our aim is to maximise on the existing building assets, flexing our designs to maximise on these and compensating with additional features rather than rip out and replace to fit a fixed formula — see how we worked with the existing Grosvenor Casinos and at Gala Leicester. People are demanding much more in their interaction with the commercial world outside their homes.

Multitasking is the norm now and people expect more from any leisure venue. Memorable experiences create interest on the social medias. Once inside we want them to sit back and enjoy a beautiful safe environment, a place to spend time with no pressure, relax with friends and contemplate which part of the offer they will explore next.

In all cases we set out to create an experience and an atmosphere that aligns with the brand values paying attention to detail in all aspects of the operation. For us, the starting point is to understand the spirit and intent of the original design of the building, so that whatever is done to the building is in tune with this and therefore sympathetic to the original.

There are many ways to approach the design from this point. The following are a few examples of the projects that we have completed which show this: The first part was the need to make this building commercially viable was vital and we sympathetically extended it and connected disparate parts of the original building to increase the square footage from approximately 10,sq ft to 90,sq ft.

Only a few fragments remained of the original. By careful research and working with some brilliant craftspeople, the restoration was achieved in a way that makes it look like it has always been there. Over the years many owners with have used and adapted the building in an unsympathetic way. We carefully pulled back the layers of finishes to reveal amazing mosaic floors and wall tiles. Bordeaux Challenger Men Doubles. Cassis Challenger Men Doubles.

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Dabbling with laying the field in-running at various prices today, not just one price, but several in the same race. Got several matched in the previous race at Brighton, then this race came along at Nottingham. Such a long straight at Nottingham makes punters often over-react and think the finish line is closer than it actually is. As you can see by the number of bets matched, there was plenty of volatility in this in-play market.

It's rare you'll get a complete wipe-out with one horse getting matched at all levels, but it can happen, so don't give yourself too much risk The final day of the Ebor Festival has a great spread of races, and just one of them could be described as having a clear-cut favourite.

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